crosoft is leading the charge in AI transformation, with its Copilot and Copilot stack promising better business outcomes across roles and industries. Some have labeled Microsoft as the "maestro" of AI, but others, caution against giving one tech giant this title too early.

he AI hype train has gained momentum, leading to companies using terms like "AI-enabled" and "AI-powered" in their advertising, even if their products lack real AI capabilities. This trend, known as "AI washing," has caught the attention of the US Securities and Exchange Commission. The SEC orders found that the companies, Delphia and Global Predictions, violated rules by overstating their AI capabilities, resulting in fines and penalties. These actions serve as a warning for other companies to take their AI claims seriously to avoid misleading investors.

AI will dramatically change jobs and society in the near future, automating routine tasks and spurring the growth of tech startups. However, it will also create new roles and enhance existing ones, emphasizing the importance of creativity and emotional intelligence.

AI is here to stay. Since its explosion of popularity in 2023 (thanks to the introduction of ChatGPT), everyone is talking about AI.

But Google has been harnessing the power of AI to optimize traffic way before ChatGPT came along.

Collaboration is the key to success in the modern business landscape, and one of the most crucial partnerships is between marketing and technology teams. We’re in an age where technology is integral to almost every industry. Tactics between these two departments can significantly impact the effectiveness of targeting and outreach strategies.