Forbes. How tech and marketing teams can combine tactics to boost outreach

Collaboration is the key to success in the modern business landscape, and one of the most crucial partnerships is between marketing and technology teams. We’re in an age where technology is integral to almost every industry. Tactics between these two departments can significantly impact the effectiveness of targeting and outreach strategies.

Forbes reached out to its Technology Council members to ask them what they thought was the best tactic for these two teams. As a member of Forbes Tech Council and founder of 555vCTO.com, I had strong opinions on the most optimal technology that would combine the forces of marketing and tech teams to achieve goals.

Tech and marketing teams should focus on data-driven tactics to collaboration successfully

My advice in the article was this:

Marketing teams need to be specific about what their objectives are, how they want to assess or measure any outcomes, and how their workflow is set up. Tech teams should identify where technology can eliminate mundane tasks. Identify the current tech stack and build an information flow/model. How can you connect to all the systems and correlate with other data to provide better in-depth analysis?

So how does a data-driven approach enhance the efficiency and effectiveness of marketing and tech teams? By setting clear objectives, measuring outcomes, automating mundane tasks, evaluating the tech stack, and improving data integration, organizations can make data-driven decisions, gain a competitive edge, and optimize resources in today's technology-driven business landscape.

What other tactics can tech and marketing teams use to boost outreach?

The article goes on to mention several other tactics that technology and marketing teams should be taking advantage of to boost targeting and outreach.

As technology continues to permeate nearly every industry, it offers a ripe opportunity for these departments to join forces. Their combined efforts are particularly vital for marketing and communications teams, where the realms of targeting and outreach are becoming increasingly data-driven and analytical.

One expert highlighted the use of enterprise video. The "new normal" has already reshaped how we work, and now, marketing and tech teams need to prepare for the "next normal." They can jointly explore how video can be leveraged to educate, inform, and engage employees, whether they are in traditional office spaces or remote environments. By placing employee experience at the forefront, this collaboration aims to create a more comprehensive approach to content and technology.

Another focal point for collaboration is the fine-tuning of the customer experience. It is paramount for marketing and tech teams to be in sync, identifying areas for improvement based on customer feedback and outreach efforts. By aligning their efforts, they can work on meaningful enhancements to websites and digital platforms, thereby enhancing the overall experience for customers.

And of course, there’s the redesign of websites as a prime joint initiative. This project isn't merely about giving a fresh look to the digital face of a company. It's about incorporating enhancements that offer insights into user behavior, content engagement, and the time visitors spend on the site. By combining marketing's insights and tech's expertise, this collaboration can yield a website that not only looks great but also functions optimally, making it a powerful tool for reaching and engaging the target audience.

The virtual tech advisors at 555 vCTO can help build your technology and marketing teams

At 555 vCTO, team planning is part of our core services. With the right teams, your business will flourish. By bringing team members together to discuss priorities, allocate resources, and set timelines, team planning helps ensure that everyone is on the same page and working towards the same goals.

It can also help identify potential issues and obstacles before they become major problems, and foster a sense of collaboration and accountability among team members. Is your business ready for this step? Even if you think it’s too soon, our virtual CTO services can advance your company to that stage and more. Contact 555vCTO.com today, and let’s plan a team together.