Key Activities in Business Model Canvas
The Key Activities section of the Business Model Canvas is one of the most important parts of the entire business model. This is where you will define what your business does on a day-to-day basis in order to achieve its objectives.
Your key activities should be aligned with your Value Propositions and Customer Relationships, as they are what allow you to deliver value to your customers.
They should also be closely linked to your Revenue Streams, as they generate the revenue that keeps your business afloat.
There are no hard and fast rules for defining key activities, but there are some common ones that businesses usually include:
Research and development: Constantly innovating and improving products or services.
Production: Creating or acquiring the goods or services that you sell.
Marketing and sales: Promoting and selling products or services to customers.
Operational support: Ensuring smooth running of operations (e.g., customer service, logistics)
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