Facebook is on its way to dominate the world

Facebook is now ready to dominate the online world of business with the latest announcement from its F8 conference. The company made it very clear that having 1.35 billion active users and allowing them to share bad selfies and cat videos is not their end game. I’m shocked. Really. True, Facebook is making some good money from advertising but hey – that’s just for the cash flow. Their strategy is to dominate businesses within the social networking site as well as all of its users. Don’t worry, Mark Zuckerberg said he’d be gentle.

Let me remind you of some things from a not-so-distant past:

• First, Facebook buys WhatsApp for $19 billion. It comes with 450 million users.

• Second, Facebook applied for a banking license in Ireland. That was in April of 2014.

• Third, Facebook was caught testing how they could manipulate your emotions successfully. That was in July 2014.

These seemingly unrelated events start coming together and paint a bold new picture that shows Facebook wants to dominate all of the online business.

How?

Facebook very much understands its users, their personal life, their desires. It knows how to influence them in any shape and form. It allows them to transfer money with ease using the Facebook Messenger chat application. It opened up the Messenger platform for developers to create new applications where customers would be able to purchase merchandise straight from Messenger. And of course, this will work on any mobile device.

Every vendor will race to get on this platform as quickly as possible to gain access to Facebook’s 1.35 billion users. Neither Google, nor Amazon can provide all of the rich consumer data points to the vendors. Imagine that you are vendor and ask to serve an ad to a male, feeling lonely, who has $100 ready to spend. Facebook will hook them up with the perfect customer in no time.

It should also be mentioned that Facebook is trying to convince newspaper publishers to use Facebook as a distribution platform for their content. One ring, or messenger will rule them all.

Welcome to the brave new world of Facebook, one that knows exactly what you want all the time and has someone that can give it to you.