Techronicler. Tesla’s Toughest Challenges: Leaders Pick Their Top Fix

Tesla is the name that comes to mind when you mention the world of electric vehicles and self-driving cars. But as Techronicler recently reported, Tesla is facing more turbulence than ever before – from brand perception on a downward trend, to price instability, to software issues.

To explore what’s going wrong – and how Tesla could right the ship – Techronicler asked a panel of experts one question:

“With Tesla’s challenges piling up, which issue would you prioritize, and how would you tackle it effectively?”

Among the experts, the publication reached out to, Vaclav Vincalek, founder of Hiswai.com and fractional CTO at 555vCTO.com.

Tesla’s business strategy is broken. How can it be fixed?

In comments to Techronicler, Vincalek was direct:

“From the ever growing list of problems, these two are – in my opinion – intertwined and most important: Tesla’s brand and strategy.

Mr. Musk used his persona to become part of the brand and then he got involved in politics.

But well before that, he damaged Tesla’s brand by starting to discount its cars. You don’t discount luxury or when you claim that you are the leader.

Mr. Musk’s promises about self-driving cars and robotaxis are not helping the brand either.

A confusing strategy for a startup: Tesla is building personal cars, pick-up trucks, and semis. Add to it cybercabs and robots.

What was seen a few years ago as an unstoppable force taking over the world, is now a struggling company losing its inventive edge, having difficulties in foreign markets and never delivering on its promises.

So what should Tesla do about it?

Focus on rebuilding Tesla’s luxury brand, drop the fully autonomous self-driving car all together and spin the robot division into its own company.

Turn Tesla into a profitable company which doesn’t depend on government subsidies nor forced ‘green credits’ payments from the other car manufacturers.”

What others say about Tesla’s business strategy

Techchronicler spoke to other experts in various fields. One expert in fintech proposed using blockchain transparency to help rebuild trust with Tesla owners, including staged payments for unproven software features like Full Self-Driving.

Another expert in wealth management said Tesla’s pricing strategy is doing serious damage to its brand and margins – and called for a more stable, tiered model.

A real estate entrepreneur warned that Tesla’s customer base has gone quiet—and that silence is a sign the company is losing emotional connection with buyers.

Others highlighted different priorities: supply chain leaders urged closer integration with manufacturing partners, while software executives flagged the risk of internal fragmentation as Tesla scales. A marketing strategist pointed to the company’s worsening SEO reputation, suggesting Tesla should rebuild its online authority. Meanwhile, human capital experts warned that burnout within Tesla’s teams may be eroding product quality from the inside out.

While their focus areas varied, nearly every expert agreed on one thing: Tesla’s next phase depends on rebuilding trust – among buyers, investors, and employees alike.

Is your business strategy at a crossroads with technology?

Tesla’s story has always been one of big bets and bigger promises. But it’s not always about going big. Especially when it comes to aligning your business strategy with technology. 

Are you at a crossroads on how to re-position your company and your product? Or maybe you’re at the beginning of the crossroads. The experts at 555vCTO.com can help you draft a product positioning statement that gets your message across to customers and clients.