Product Positioning Statement

Product Positioning statement is the shortest description for your product or service. It consists with the following statements which form 3 simple sentences which you have to memorize and be able to say to your customers, investors, partners, employees, family and friends.

Our Product/Service) is for (Target Customer) -

Who (has the following problem) -

Our product is a (describe the product/service) -

That provides (describe the breakthrough capability) -

Unlike (list your competition) -

Our Product/Service (describe the key point of competitive differentiation) -