Value Proposition

A value proposition is simply the promise of value that your product or service delivers to customers. It answers the question: why should customers buy from you instead of your competitors? It's what makes them want to buy from you and keeps them coming back for more.

A strong value proposition must be clear, concise, and easy for customers to understand. 

Many companies make the mistake of assuming that their products are self-evident and do not need a value proposition. 

However, in today's competitive marketplace, every product needs a compelling reason for customers to buy it. Otherwise, they will simply choose the competitor's offering instead. 

What kinds of value propositions are there?

Value propositions can take many different forms depending on the type of product or service being offered. For example, some common benefits include: saving time, money or effort; improving quality or performance; providing convenience or luxury; increasing safety or security; reducing risk; and so on. 

The key is to determine what benefit your product offers that meets your target customer's specific needs and then communicate this clearly in your marketing materials.

Need help in developing your value proposition? Contact 555 vCTO