One of the most consistently recurring patterns: the self-driving car is once again in the news...and it hasn't learned to drive itself yet.

Wayve, the London-based AI self-driving startup, has raised $1 billion again, defying doubts about self-driving tech. Or is it money well wasted?

We should pause any development of AI for the next 6 months. That's the message from the Future of Life Institute, which published an open letter which subsequently was signed by about 1,700+ people by the time I started writing this article. Another race of the righteous.

It is 2023. There is one topic missing from the cover pages of tech magazines and the front pages of newspapers: self-driving cars.

Brand, in the simplest of terms, is what people think or say about your company and product when you are not there with them. These people are either your customers or your detractors — or another group of people who have no clue about your brand.

Who would have imagined that in 2022, a paid edit feature within a browser would become news. Twitter, which has been struggling to turn any profit in its existence, comes up with an irrelevant feature to provide a backdrop for its selling/buying (or not selling/not buying) soap opera.

Driving is so boring and repetitive with many written rules. Yet at the same time, it is so unpredictable that any current technology just can't help us. Add to it a question: Where is the demand for self-driving coming from?